British, based in London, brand Sukrew has just made its debut at underwear retailer VOCLA. The name as you may know stands for “Sexual Unity Krew” and their underwear aim to help you look “sexual, sensual and confident”.
A couple of years ago the brand introduced their “U trunk” style. It made quite an impact in the market as these trunk style underwear had an open front with panels around the crotch area to provide support whilst allowing the guy to hang totally free. They have since increased the range to include a “U brief”, standard brief and trunk as well as jock briefs.
The quality and design of the products is great. They are made in Hungary with a polyamide material with a slight sheen to it. This material is super stretchy so the styles are very fitted. The trunks have a Y-shaped back panel to accentuates the rear and the briefs have quite high cut legs. The open front styles have a U-shaped panel to provide support and lift. The open back styles have fabric jock straps rather than elasticated ones which you may find more comfortable. The full cover briefs and trunks have a longer-than-average pouch to provide a natural hang free feel. It seems that the Sukrew brand has really thought about the design of their underwear to ensure that it is a perfect and comfortable fit.
At VOCLA you will now find the new 2015 colours which include some seductive black and red, along with some funky bright colours and a Union Jack print for the patriotic UK boys!

Enjoy below some work-safe photos from their most recent campaigns and, yes, there is a lot more you can see at VOCLA’s Sukrew pages!
Sukrew underwear at VOCLA
Sukrew underwear at VOCLA

 

Sukrew underwear at VOCLA

 

Sukrew underwear at VOCLA

 

Sukrew underwear at VOCLA

 

Sukrew underwear at VOCLA

 

Sukrew underwear at VOCLA

 

Sukrew underwear at VOCLA

 

Sukrew underwear at VOCLA

 

Sukrew underwear at VOCLA