Spring is here. Ok it’s nearly here and first off the mark with another new release for this year is that quirky little British Brand Bum-Chums again.
This time they’re releasing another new design but in a completely new cut for them. Calling it the Bermuda Cup, this long leg trunk piece is a lot of pants for the pennies.
Bum-Chums is launching this new design in a re-vamp of some past favourites as a limited run ahead of new styles coming in for the Spring/Summer 2016 collections.
We caught up with Craig from Bum-Chums who said “we were asked if we’d ever bring back some of the more popular old prints we had and that’s just what we’ve done. As well as adding some stock to the specials, we’ve decided to merge the old with the new. Giving a new style entirely at the same time as spring cleaning the fabric store to make room for the new fabrics!”
Craig added, “We really try to listen hard to our customers and hear what they have to say and learn what they want from our brand too. There are still new designs to make such as a more structured bum-boxer, it’s still on our list, but we did hear you!”
The Bermuda Cup design seems to do what it says on the tin, with a trunk style design the length of the 90’s Bermuda Shorts, combined with a cupped and sculpted front pouch, lifting the manly assets then sculpting the rear with their signature bum-chums curved back seam. From memory, Bum-Chums held a vote on their social media channels asking their followers for input for this design before it was made… Not often would you see a brand brave enough to actually do this and hats off to them for having the balls to get their customers involved.
The long legs are finished a hand-span above the knee and edged with a 1cm finished binding and a 1cm on the top binding surrounding the cup, for that extra lift. The pouch itself has a decorative cover stitching down the front, single panel thickness to allow extra stretch and sexiness and is sculpted to be filled in all the right places.
We wonder if this new design will give rise to more cupped designs, maybe in a much shorter, more-skimpy cut just for contrast… Watch this space… Or better still, as they’re listening, why not get involved and make it your brand too.
The three new styles in the Bermuda Cup Collection are set to be the “Snake Bite”, the “Tropic” and the “Barcode”.
Styles are online and available for you. Go get your hands on now and because of their limited availability will be available only at www.bum-chums.com
Prices are set at an introductory special of £19.99 and as they’re limited editions, they will never again be repeated.
