British men’s underwear brand and eco-fashion innovator Bluebuck releases its ‘Sport’ collection and Men and Underwear – The Shop is one of the first retailers to stock it! In brief, this is a new line of trunks and briefs produced from recycled ocean plastic and organic cotton! Possibly the most eco-friendly men’s underwear in the world today, are made using the ecological fibres of Seaqual, which is produced from recycled plastic waste collected from the Mediterranean Sea by Spanish fishermen. The Sport collection of Bluebuck is a perfect specimen of green fashion. This collection has a sleek and sportive style, which is designed for those adventurous men who want a more durable and technical undergarment without losing the comfort of pure cotton.
The briefs come in four different colours (Yonder Blue, Twilight Blue, Arctic Green and Brick Red) and the trunks in two (Blue Yonder and Brick Red). All colours are beautifully made in a melange pattern which we find absolutely stunning! These melange colours are achieved by using a dye which only colours the cotton fibres and leaves the plastic fibres in their natural, white colour! They are all perfectly combined with a blue waistband with the Bluebuck logo in white in the middle.
Below are some of the conceptual images the brand produced in collaboration with photographer Elsa Girault and model Nicolas Rouye.
