Written by Thanos G.

In the world of contemporary underwear design, an emerging trend is the use of soft pastel colours. Despite the ongoing popularity of black in men’s underwear, many designers have embraced vibrant and light colours for their 2024 collections. Shades like ice blue, peach orange, and light lavender are now available, offering an appealing alternative to the “perfect little black pair of briefs”. Below, we’ve curated a selection of our personal favourites, all of which can be found at Men and Underwear – The Shop.

Marcuse – Mosaico Briefs – Peach

These Mosaico briefs are a beautiful peach-orange colour and combine two popular trends in underwear design: pastel colours and camouflage prints. The waistband features a camouflage print, adding a touch of edginess to the sweet and lovely hue. These briefs are made with viscose yarns, ensuring they feel as soft and luxurious as they look.

CODE 22 – Sport Mesh Bay Briefs – Lavender

One of our favourite briefs this season is the Mesh Bay briefs in a beautiful light lavender colour. Designer Michel Messara added this stunning colour to the CODE 22 collection, making these briefs a real treat for the eyes! They are made with athletic mesh and a single-ply pouch and feature a three-coloured waistband that beautifully complements the fabric colour.

CODE 22 – Sport Mesh Bay Jockstrap – Powder Blue

In addition to the briefs mentioned earlier, the Mesh Bay collection also features a jockstrap. The designer from the Spanish brand has crafted a beautiful floral print in lavender and light blue tones, which we absolutely love. The print is very elegant and pairs perfectly with the three-colour waistband and white leg straps.

Obviously Apparel – EliteMan Hipster Briefs – Mint

One more of our favourite styles this season is the Mint Green Eliteman Hipster Briefs. Apparel often experiments with contemporary colours, and this mint green is a perfect example of the pastel trend. It’s definitely one of this brand’s best-selling colours! These briefs are made with micro-modal and have a very spacious pouch, making them extremely comfortable for well-endowed men.

Obviously Apparel – PrimeMan Thong – Ice

One more piece from this brand that perfectly exemplifies the pastel trend is the Ice colour option of the PrimeMan collection. We have chosen the thong, an up-and-coming men’s underwear silhouette, but the same colour is available in briefs as well. This stunning light blue is combined with a shiny waistband of the same colour. We believe this colour is perfect for those with darker skin and people with blue eyes!

LeBeauTom – SendNudes Boxers

The French brand has added three pastel colours to its collection of briefs and trunks. In this guide, we selected the SendNudes Boxers, which come in a beautiful light coral-pink colour. These boxers are made with cotton, showing how a classic style can be both fresh and contemporary.