Marcuse has unveiled its exquisite new collection, “Arose,” for the Summer 2024 season. Initially introduced at Men and Underwear – The Shop in March, the collection quickly sold out in various colours and sizes. We are pleased to announce that the collection is now back in stock and poised to sell out once again. Diehard followers of our blog and patrons of our store will recall that this line debuted as a limited edition two and a half years ago, featuring only three colours and two styles of underwear. The resounding success of the initial launch prompted Marcuse to reimagine and reintroduce the line on a grander scale. The latest Arose Collection introduces a range of enhancing underwear, briefs, thongs, and jockstraps, available in many colour options, each boasting an innovative design and a bold style. All three styles of underwear are offered in six colours: white, black, khaki, red, navy, and grey, featuring a tasteful waistband accented with a touch of sophistication. The contemporary and unique design includes a super low-rise cut, with the waistband encompassing the entire front to provide lift and enhancement. Arose presents a design previously unseen in the underwear industry.
The Arose briefs are designed in a tanga style, featuring full back coverage, exposed sides, and a significantly low-cut pouch at the front. The Arose jockstrap is a modern take on the traditional jockstrap, characterized by an innovative pouch shape complemented by a narrow waistband. Matching the colour of the pouch, the leg straps introduce an additional carefully crafted design element to this undergarment. The Arose Thong, boasting the classic Y shape at the back, is constructed from the same straps and showcases a triangular cut-out in the middle. Considered a fashion thong, we anticipate other brands embracing this style in the near future.
The Arose Collection by Marcuse represents a line of sophisticated underwear designed to leave a lasting impression, and it unquestionably achieves this goal. If you are looking for something unique to try or a style that will make you feel special, then you should definitely consider this collection! Check out the product shots below. If you like what you see, head to the Marcuse underwear and swimwear section of our shop and treat yourself!
