Tomorrow is a big day for Garçon Model: The Canadian men’s underwear brand releases its second collection on April 2nd. The brand is known for its premium microfiber (Nylon and elastane) blend, a very comfortable material which allows the skin to breathe. In the new (Spring/Summer 2014) Miami collection you will find briefs, boxers, trunks and T-shirts in fourteen beautiful colours.
“There is something really celebratory about this collection and we feel that is reflected in the designs. Men’s underwear really needs a refreshing splash of colour and by taking inspiration from Miami we were able to bring a sense of elegance but with a vibrant twist. Our primary goal is to help men look good and feel sexy without compromising comfort.”
Patrick Lafontaine, co-founder of Garçon Model.
Patrick Lafontaine, co-founder of Garçon Model.
Below you can see two of the pictures from the new campaign and the video.
American model Tyler Kenyon becomes the face of Garçon Model for SS14 with a series of campaign images and film shot on location in Miami by photographer Daniel Jaems. Sport loving Tyler, who has been shot by some of the world’s top fashion photographers, personifies the masculine, sexy and universal appeal of Garçon Model range.
Enjoy the pictures and video!
Credits:
Underwear brand: Garçon Model (http://www.garconmodel.com)
Model: Tyler Kenyon
Photographer: Daniel Jaems