Just a few days ago we visited Mode City Paris which is an annual lingerie and mens underwear exhibition in Paris. There will be some posts about the brands we saw, met and liked there along with exclusive, insider’s information so stay tuned!
The first brand we will present is Rochas Paris Underwear. Those of you into fashion probably know Rochas and its extensive collections of women and men fashion and fragrances. What you may not know is that there is a special branch for mens underwear handled by Baboo Textil. The latter is a Spanish company which started in 2013 to develop, manufacture and sell Rochas Paris underwear for men in Europe.
In their initial collection you will find more or less 150 items (!) of underwear and loungewear. The raw materials used in the development of these products are processed in Spain. Expect some beautiful, classic designs (briefs, boxer briefs and boxer shorts), very well made, which we had the pleasure to see and touch in the fair. Ms Rodriquez, to which it was a real pleasure to speak to during Mode City Paris, told us that the brand focuses on designs for “classic” men, who care about fashion and look for well designed, comfortable products.
See below some examples of what the brand is making and make sure you visit their website (follow the link in the text above). We hope you like it as much as we do! Enjoy!
