With a new campaign, this time for their new Masai Line, Modus Vivendi, just in time for Christmas, releases the fifth part of its latest campaign for 2015 in which each line from its new collection is individually presented by a selected photographer renowned for his outstanding talent and unique style.
Man and Underwear has presented all four previous parts (England – Pride Line, USA – Military Line, Greece – Wolf Line and Spain – Buddha Line) and this time we take you to France, a country synonymous with fashion, good taste, home of our blog and incidentally one of the Greek brand’s strongest markets. Not to be missed! Here we take a trip to southerly Aix-en-Provence, close to the sea and home to photographer Lionel André.
The great photographer teamed up with models James Laurens and Kylani’ As, who strongly portray masculine ideals in their presentation of this new line of underwear and athletic loungewear. Dramatic and powerful just like Modus Vivendi’s new designs, André’s shots bring us a well needed blast of heat in the midst of winter. Fantastic colours, stunning models, great underwear, what more to ask?
The underwear and loungewear designs, all in red and black, are inspired by the Masai warriors. Check out the two styles of briefs and boxers, the famous langot of the Greek brand and the sarouel style pants, all in new colours and fabrics. For the fans of loungewear the line offers also a robe, a brand new t-shirt design and lounge pants.
Credits:
Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Lionel André (www.lionelandre.com)
Model: James Laurens, Kylani’ As
