Bum-Chums launches British Pudding underwear collection!

British men’s underwear brand Bum Chums has just released their new, Spring-Summer 2015 underwear collection. Last month, we were able to see a preview through the sketches that the guys from the brand were so kind to send us. Last weekend the “British Pudding” collection was officially launched, which as we read on their official website is “a new collection to celebrate the core of culinary couture”.

True, the new Bum Chums collection looks delicious! Bold colours, contrasting piping, interesting designs, innovation. Apart for some fabulous colour combinations in this collection (Rhubarb & Custard, Eton Mess, Blueberry Crumble, Berry Cumpôte… ) the brand also introduced a beautiful new underwear design to its repertoire, a brief-jock hybrid. The brand calls this “Sling-Shot” and is easy to spot in the photos below.

Here is what Craig Hendry, design and development director of Bum Chums says about it:

“This new collection is all about colour, comfort and being bold […] We wanted to introduce a new design to the market also, so thought long and hard about how we could be creative without compromising body comfort.”

Bum-Chums reinvention of their classic designs has also been improved, moving onto a more chunky binding for the legs on the hipster and brief designs, as well as including a top cover binding in the contrasting colours.
Enjoy a selection of photos from the new collection below and in case you missed our Bum-Chums underwear review a few months ago by Marc Delavigne X you can read it here.