Maybe one of the best campaigns we have seen this year so far must be the series by the Greek mens underwear and swimwear brand Modus Vivendi. The guys after shooting around the world for their campaign last year chose to shoot in Greece for the summer. The latest of the series is shot by Nick Gogas on location in Santorini and features their best selling Bon Bon line of enhancing briefs. The line was first introduced last year and became an instant best seller among the brand’s underwear collections. By popular demand the line has been expanded to include more colours, twelve now in total.
