From the darkness, light is found and on this day, the guys at the British brand Bum-Chums declare “The Hidden Is Revealed”… The new, Autumn/Winter 2015 Illuminati collection is now released!
Bum-Chums’ new collection is simple, contrasting and brilliant, comprising two signature fitting hipster designs, two contoured briefs and a new hybrid swim brief design, made to impress onlookers! “The emphasis of this collection is all in the contrast.” says Anthony Finney, Creative Genius at Bum-Chums. Indeed, the use of just black and white seems to emphasise the depth and shapes of the items allowing fit, comfort and style to play the leading role.
The hipster features a contour pouch with contrasting binding for support, shape and fit, while the chunky binding around the legs makes sure the fit is snug and appealing to the eye. The briefs are very fitted, showing plenty of frontal displacement and hugging in all the right areas, including the back with a centered seam to give a cupping look.
The new hybrid swimwear is made form a black mesh with black and white Lycra setting off the collection and giving a fitted and contoured shape to the male form. This very sexy design has see-through rear mesh vents.
“We always aim to use the best fabrics we can in our products, combined with our British in-house manufacturing base here. We use real people to create the garments, and we’re constantly fighting the far-east manufacturers, competing more on quality than we can on price.” Says Craig Hendry, founder of Bum-Chums, who still gets hands on with making the pants.
Lynn Boulton, “Mother Superior of QC” at Bum-Chums says “These are all First-Class British Made products, which is something you don’t get much of these days as far as manufacturing is concerned.”
Bum-Chums which has been making underwear solely in Britain since they formed in 2009 has always strived to innovate in the world of the Underwear Industry and their collections are usually accompanied with a somewhat creative twist of British Humour.
Enjoy the campaign images below and make sure you see the whole new collection at Bum-Chums.
