One of the brands we came across quite a few times recently and wanted to write something about is Yocisco. We recently found one more reason to show you this brand: Ladsrack has just become the first store in the UK (and Europe) to stock this brand!
Yocisco is a US based men’s underwear brand which was founded in 2013 by designer Gabriel “Cisco” Medina, based in Denver. His extensive experience as a model and male entertainer helped him to launch the brand and become its face. His first collection was a limited range of colour blocking briefs which featured the Denver skyline at the back. The second collection in 2014 was significantly larger introducing the brand’s first trunks, jocks and long boxer briefs and a very controversial design with a “Let them eat cake” printed at the back. Last year, the brand released the ISO Brief collection and it is these items you will find today at Ladsrack. What all three collections have in common is the fabric which has always been a bamboo blend, known for its wicking and anti-bacterial properties. The ISO Brief is a brief/trunk hybrid with wide leg trims and deep, contour pouch.
Find below some of the promo images from the brand and head on to Ladsrack to see the rest of the colours available. All their new customers will benefit from a 10% discount!
Model is Randy Boo and photography by Luis Andrino.
