New, Hole Line and campaign by Modus Vivendi

Today we will show you in two parts the new, and amazing, line and campaign by Greek brand Modus Vivendi. The new line is called Hole Line part of the brand’s Spring-Summer 2016 collection and comprises underwear in four styles, singlets and tanktops and they all look amazing! Two colours, white and grey and some of the most innovative designs we have seen this year. This line is a play on classic versus sexy. There are two styles of briefs and two for boxers, one with a horizontal fly (classic) and one with a removable codpiece (very sexy!). But that’s not all! Take a look at the singlet with the solid back and split front or the tanktop of this line which left us speechless with its look! Fantastic!

The campaign you see below is certainly one of the best we have seen this year! The charismatic photographer Joan Crisol worked with two dancers/models, Davide Zongoli and Elihu Arcopom (Davide is the blond guy below and Elihu the one with darker hair you will see later on today) to feature the new designs of the brand in the centre of Madrid, taking some outstanding photos of their best street dancing moves. There is also a beautiful video by Raúl Flory you can watch embedded at the end of this post.

Enjoy these spectacular photos and stay tuned for the second part later today.