Contrast swimwear and beach towels by Modus Vivendi

A brand that keeps on giving! Modus Vivendi, the Greek giant of the men’s underwear industry has certainly one of the biggest collections of underwear and swimwear to offer. This post is about a new line of swimwear and beachwear they have just released and we learn there are more to come! The new swimwear line is called Contrast and comprises some beautifully handcrafted swimbriefs and swimtrunks featuring mat and shiny panels mixed, to create a fresh take on classic men’s swimwear styles. Bright colours, modern design and high quality, what more can you ask?

The new beachwear line by Modus Vivendi comprises beach towels and retro-style shorts made of towelling fabric. The shorts feature rounded sides with deep cuts for a sexy look, perfect to wear over your swimwear. The towels feature a unique style, we have never seen before, with buttons that can transform them into a man’s pareo. This is a very practical and stylish design that we bat many of you will love! Both shorts and towels come in four colours and four sizes to choose from.

The photos you see below are the official campaign of the brand photographed in Greece by P2Photography. The talented team worked with Greek models Sotiris Thomaidis and Alexandros Kaltsidis in a highly conceptual campaign inspired by the half mat, half shiny parts of the Modus Vivendi Contrast swimwear and the relaxed, confident style of the new shorts and towel-pareos.

Enjoy!