Antibacterial underwear campaign by Modus Vivendi – part 1

We are happy to show you one of the best underwear campaigns this year! It comes from Modus Vivendi and we will split it in two articles to present the photos in all their glory.

Greek label Modus Vivendi has just released a fresh new line of men’s underwear, tank tops and T-shirts made from pure cotton with a special antibacterial finish. This technology combats bacteria and so diminishes body odour, keeping you fresher for longer. The Antibacterial line comprises super comfy low cut briefs, classic briefs and boxer briefs as well as tank tops and tees in three colours, black, white and beige, with pure, aesthetic designs that complement the male form and are yet plain and straightforward, bearing just a discreet Modus Vivendi label.
The new line from Modus Vivendi is launched with a striking photographic campaign. Visionary photographer Joan Crisol worked with acclaimed dancers Eduardo Fedriani and Julián Goméz to present the underwear and tops of the Antibacterial Line with images of the male form in movement. Intriguing, visually enchanting, Crisol’s images capture the fresh feel of the fabric and the super comfortable cuts.

Enjoy the first part and stay tuned for the second this afternoon including the backstage video from the shoot!