Men!

Must see: Model Payton Clarke photographed by Stevan Reyes at Fashionably Male

Our favourite Hunk du Jour this week was Ben Cohen

Must see also: Aleksandar Rusic photographed by Joseph Sinclair at Homotography

Our Instaman award this week goes to model David Lurs

Underwear editorial at Kaltblut magazine with model Jarrod Sullivan photographed by Trent Pace

Underwear!

Sale on everything until the 25th August at jockstraps.com

Charlie by Matthew Zink releases the Fitness collection. Have a look at it here

Swiss luxury label Zimmerli releases Autumn/Winter 2017-18 underwear collection. You can see it here

It’s officially cool to tuck your shirt in your underwear! We read it in Vogue

Meet Scott, the very special dress form for underwear fitting, developed by 4Hunks here