2020 was a strange, difficult and with plenty of unpleasant events year for many of us. Nevertheless it was one more, year of growth for Men and Underwear and its most engaging social media account, that of Instagram. This is by far, our most popular social media outlet followed by more than 70,000 people. Almost all our posts on Instagram are about articles we published or about items we sell in Men and Underwear – The Shop. Among those were some re-posts of customers wearing underwear they bought from our shop as well as stories and news we featured in our Weekend Feast, a weekly column which pays tribute to other magazines and covers stories that we haven’t covered in Men and Underwear. Let’s find out which of the almost one thousand posts in 2020 were the ten most “liked”. They are all below, in descending order. A huge thank you to photographers, models, brands and all of you who shared your photos with us! Enjoy!

10. Arad Winwin in Andrew Christian

In tenth place is model and adult entertainer Arad Winwin posing in the California Stripe Jockstrap of Andrew Christian. This post was promoting our shop and a limited time sale we had in March on underwear by Andrew Christian. You can see this post here.

9. Roger Zacha by Louis C. Photo for Walking Jack

In ninth place of the most liked photos on Instagram is model Roger Zacha photographed in Cyprus by Louis C. Photo. Roger is wear the Bluebird Solid Briefs of Walking Jack. This photo is part of one of the best campaigns we saw this year, a strong contender for our upcoming Annual Awards. You can see the post here.

8. Roger Zacha by Louis C. Photo for Walking Jack

In eighth place we find one more photo of Roger posing, this time, in the white Solid Briefs by Walking Jack. This shot is again by talented Louis C. Photography for an official campaign for the Greek brand Walking Jack. You can see the post here.

7. Rua Briefs by Barcode Berlin

In seventh place we find a product shot of the limited edition Rua Briefs by Barcode Berlin. The body belongs to model Lewis and this post was promoting the beautiful Indigo colour way of these great briefs. You can see the post here.

6. Iconic Swimwear by CODE 22

In sixth place of the most liked posts on our Instagram we find one more product shot, that of the Iconic swim shorts of CODE 22. A stunning swimwear indeed and a best seller in our shop. The body belongs to John Neda and you can see this post here.

5. Oliver By Markus Brehm – Kale Owen underwear

Halfway through our top 10 most liked posts on Instagram, we find a photo from an exclusive editorial photographed by our good friend and talented photographer Markus Brehm. Oliver is wearing the Micro Brief by Kale Owen in the Jeans and Roses print (these briefs are available in other prints as this has run out of stock). You can see the whole feature here and the Instagram post here.

4. Model Tomas by Adrian C. Martin – Walking Jack underwear

In fourth place is a post we made early in the year and it was from a shoot that was released in 2019. Nevertheless, this is truly remarkable photo captured by another good friend of ours, photographer Adrian C. Martin. Model Tomas is posing in the Paint Print briefs of Walking Jack. You can see this post here.

3. Bikini Briefs by Adam Smith

In number three of the most liked posts on our Instagram we find one more product shot, that of the teal green Bikini Briefs of Adam Smith. This post was posted very recently but it did have enough time up to make it to the top three! This post was one of the first to promote the arrival of this NY based brand in Europe via Men and Underwear – The Shop. You can see the post here.

2. Model Gonzalo photographed by Adrian C. Martin – Walking Jack

Possibly one of the most sexy photos we have ever published on our Instagram is in second place. This shot is by talented photographer Adrian C. Martin and was presented as part of an arousing editorial we published in our magazine and you can see it here. The model is Gonzalo and he is wearing the Solid Briefs of Walking Jack. You can see this post here.

1. Model Ivan by Adrian C. Martin – Walking Jack

It looks like many of you love white briefs and the work of Adrian C. Martin! In first place, the most liked post in our Instagram is from another, fantastic, editorial published in our online magazine which you can see again here. The model is Ivan and he is wearing the Solid Briefs of Walking Jack. You can see this post here.