As we prepare to say goodbye to 2024 and welcome the opportunities of 2025, it’s the perfect time to embrace a little New Year’s Eve magic. Around the world, people celebrate with customs meant to bring good fortune, love, prosperity, and success into the coming year. One of the most fascinating traditions revolves around the colour of your underwear on New Year’s Eve—believe it or not, the colour you choose could set the tone for what 2025 has in store!
While various cultures have unique traditions regarding the colour of underwear worn on New Year’s Eve, many attribute specific meanings to different colours. For example, in Spain and Italy, wearing red underwear symbolises passion and love, perfect for those hoping for romance in the new year. In Colombia and many parts of Latin America, yellow is the go-to colour to attract wealth, prosperity, and happiness. Looking for peace and new beginnings? In countries like Brazil, white underwear is believed to bring harmony and a fresh start. It’s important to note that, in some traditions, wearing black on New Year’s Eve is believed to bring bad luck, so you might as well leave that nice pair of black briefs for another night!
We’ve taken this global tradition to heart and curated a special shopping guide to help you make the most of 2025. Whether you’re manifesting love, money, or creativity, we’ve handpicked the perfect pair of underwear for each colour—straight from our shop! Browse the guide, choose your favourite, and step into the new year in style. Click on the direct links to shop each pair and start 2025 with the best intentions (and the best underwear).
Let’s make this New Year’s Eve a celebration to remember—colourful, meaningful, and full of promise!
Red underwear for love, passion, and high energy
Wearing red underwear is believed to attract romance and strong emotions in the new year. This tradition is particularly popular in countries like Spain and Italy. Our very own recommendation is the Andrew Christian No-Show Bamboo Briefs in Burgundy.
Yellow underwear for wealth, prosperity, and happiness.
In many Latin American countries, such as Colombia, wearing yellow underwear is thought to bring financial success and joy. Our very own recommendation is the Marcuse Brighten Briefs in yellow.
Green underwear for good health and well-being
In many cultures, green represents life, nature, and well-being. Wearing green underwear is believed to promote health and freedom. Our choice would be the CODE 22 Secret Garden Trunks in green.
White underwear for a fresh start!
White signifies peace, harmony, and new beginnings. Wearing white underwear is thought to bring a sense of calm and a fresh start in the new year. Our shop recommends the Walking Jack Micro Briefs in white.
Pink underwear for more and better friends
Pink is associated with love and harmony, particularly in friendships. Wearing pink underwear might help strengthen platonic relationships. Our choice would be the Andrew Christian Happy Active Jock in watermelon pink.
Orange underwear for professional success
Orange is linked to professional success. Wearing orange underwear is believed to help manifest career advancements and achievements. Our shop’s recommendation is the Obviously Apparel PrimeMan Hipster Briefs in orange.
Purple underwear for inspiration and creativity
Purple represents creativity and inspiration. Wearing purple underwear may attract artistic inspiration and enhance creative pursuits. Our recommendation is the Marcuse Tahiti Briefs (yellow pouch, with purple sides and back). You see what we did here? We combined your creativity with wealth and money!