We are beyond thrilled to announce the arrival of WOH at Men and Underwear! This brand-new label, freshly launched in France, is already making waves in the industry, and we’re proud to be among the first retailers worldwide to bring it to you.
If the name sounds familiar, there’s a good reason. WOH is the bold, rebellious offspring of HOM, one of the most recognizable and respected brands in European men’s underwear. With this first-ever collection, WOH is here to shake things up, blending impeccable craftsmanship with daring design.
Four Unique Lines – One Unforgettable Collection
The debut collection of WOH is a masterclass in diversity and style, offering something for every man and every occasion. Let’s take a closer look at the four distinct lines:
Sexy Fun – Everyday Comfort Meets Playful Energy
Designed for daily wear, this line includes thongs, jockstraps, three styles of briefs, and trunks, all available in classic solid colors—white, black, blue, and red—as well as a vibrant Pride print. With high-quality fabrics, excellent manufacturing, and a comfortable fit, these pieces are perfect for work, sports, or just feeling great throughout the day.
Personal Allure – A Nod to the heritage of HOM
Inspired by the brand’s heritage, this line pays homage to the past with a contemporary twist. Available in beige and black, the thongs, briefs, and trunks feature a combination of semi-transparent tulle and a striking striped tulle fabric. The result? A look that’s irresistibly sexy yet tastefully refined.
Pure Seduction – Sensual, Sophisticated, and Avant-Garde
This is where WOH takes things to the next level. Featuring four statement pieces—a thong, briefs, a boxer-thong hybrid, and an absolutely stunning bodysuit—this line is crafted from black tulle and intricate black lace with gold metallic threads. The croisé pouch design adds a unique structural element, making these pieces both alluring and artistic.
Night Universe – A Bold Statement in Leatherette
For those who love edgy, high-end fashion, Night Universe is the pinnacle of confidence and style. This all-black line is made from premium leatherette and comes in two variations: one with an eye-catching 8cm-wide waistband featuring a silicone-printed logo, and another with a striking front-fastening cord detail. With its unconventional cuts and luxurious feel, this collection is designed for men who aren’t afraid to make a statement.
The Most Promising Brand of 2025? We Think So!
At Men and Underwear, we always seek out the best and most exciting brands in men’s underwear, and WOH is undoubtedly one of the most promising newcomers of 2025. This collection is cohesive, stunningly designed, and offers something for every moment in a man’s life—from everyday essentials to high-fashion statement pieces.
We’re honored to bring WOH to our customers and can’t wait for you to experience the exceptional craftsmanship and design of this brand. Shop the collection now and discover why WOH is set to be the next big thing in men’s underwear!
