Underwear brand presentation: Tani

We were pleasantly surprised yesterday to receive a press release by a new (to us) underwear brand named Tani. The brand, or better the company behind the brand has a history of 25 years in the market. They started as underwear manufacturers for some big brand names such as DSquared and Hugo Boss.  About 10 years ago the Tani underwear brand was born to address the growing demand for high quality male underwear in China. Today, the brand has 300 stores all around Asia with distribution reaching Japan, the Middle East, Australia and most recently North America.

We spoke briefly with the president of Tani USA, Adam Dinkes, as we needed to know a few more things about this brand.
Lets start with the fabrics, which unlike many other brands or underwear manufacturers are also made by Tani. They are designed and created by the brand’s team in Europe which combines the best branded and most advanced fibres (such as Swiss cotton, Spanish Modal and Austrian Micro Modal among others) and the finest elastics to create fabrics never before seen in men’s underwear. These are then sent to the brand’s own facility in China where manufacturing and a superior quality control takes place.

The Tani aesthetic is pure. There are no hidden pouches, panels or gimmicks. The design is streamlined, classic and modern. On their official online retailer (which ships worldwide) you will find briefs, boxer briefs, boxers, trunks, T-shirts, sleeveless, tank tops and leggings.