New Virtus line by Modus Vivendi

Modus Vivendi is a brand we have written about quite a few times at Men and Underwear. It is one of those brands which keeps on surprising us with every new line they release. They are creative, innovative but most of all they make underwear fashion. This post is about their last line from their Autumn-Winter 2015-2016 collection which is called Virtus. For one more time the Greek brand has created some unique designs we have never seen before! The line comprises underwear and singlets with a cry creatine twist and some very funky accessories all made from Italian velvet fabric.

In its press release Modus Vivendi explains what is behind the name they chose for this line:

The name Virtus derives from the Latin word ‘vir’, which means ‘man’ and has the connotations of courage, manliness and excellence.

Virtus is a very masculine line and at the same time fresh and uplifting. The items are designed to keep you warm and make you feel sexy when relaxing at home. There are some fascinating design details like long cords ending in pom-poms which could definitely spark the fun with your other half on a rainy gloomy evening.
The promo campaign of the Virtus line you see below is photographed by Kevin Slack in Toronto, Canada. This great photographer understands not only the steamy sensuality of hot men, but can convey feeling and character brilliantly. The model of this campaign is Cianan. His impressive, athletic built and his bright and honest face suit the playful and sexy character of this line really well. A stunning campaign for a very creative line.

Enjoy!

Credits:
Underwear, singlets and accessories: Modus Vivendi
Photographer: Kevin Slack
Model: Cianan
Styling: Marlon Solomon
Location: Toronto, Canada