Data protection is central to Men and Underwear as we expand our services to not only writing about the men's underwear industry but also to have an underwear store providing the best garments to men. With a global presence, we continually work to observe compliance worldwide and deploy the best practices in protecting data and championing user privacy. As we drive the business daily, we strive to ensure that the data we receive is:

  • Processed lawfully, fairly and in a transparent manner
  • Collected only for specified, explicit and legitimate purposes
  • Adequate, relevant and limited to what is necessary
  • Accurate and kept up to date
  • Held only for the absolute time necessary and no longer
  • Processed in a manner that ensures appropriate security of the personal data


The General Data Protection Regulation (GDPR), which will apply from 25 May 2018, creates consistent data protection rules across Europe. It applies to companies that are based in the European Union and global companies that process personal data about individuals in the EU. In summary, the GDPR gives consumers the rights of access, rectification, automated decision making and profiling, as well as the rights to erasure, restrict processing, data portability and object. We welcome the implementation of GDPR as it is an important step to enabling and empowering individual privacy rights.


Q: What constitutes personal data?

A: Any information related to a natural person/data subject that can directly or indirectly identify that person. Some examples are: Name, email, address & phone number Personal Info (sexual orientation, racial identity) Bank details

Q: Who is affected under GDPR?

A: The GDPR not only applies to organisations located within the EU but it will also apply to organisations located outside of the EU if they offer goods or services to, or monitor the behaviour of, EU data subjects.

Q: What are the additional controls I have over my personal data on Men and Underwear services?

A: We now offer greater transparency by explaining our data collection and data processing in our terms. We also offer a profile settings page to explain to the user how he may better control Men and Underwear’s data processing. Additionally, users are give greater control by providing for specific types of marketing the user may choose to receive.

Q: Where can I learn more about GDPR?

A: You may learn more about GDPR through the European Commissions page under Data Protection:

For our full Terms and Conditions you can visit our page: Terms and Conditions

Product added to wishlist

Cookies ensure the smooth running of our services. Using these, you accept the use of cookies. Personal Data Protection Policy